About this Course

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Flexible deadlines
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Approx. 22 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 22 hours to complete
English
Subtitles: English

Offered by

Michigan State University logo

Michigan State University

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Gearing Up Mindset: Strategy Focus

4 hours to complete
5 videos (Total 32 min), 9 readings, 4 quizzes
5 videos
Revisiting Strategy7m
Directing Vision6m
Mission Remarkable5m
Gearing Up To Score9m
9 readings
Five Steps to a Strategic Plan3m
What is a Vision Statement?5m
Sample Vision Statements3m
Review What Is Strategy?7m
Invest in Your Success4m
Why Small Businesses Should Scrap Strategic Planning4m
What is a Mission Statement?6m
Understanding Goals10m
Why are Goals and Objectives Important?4m
3 practice exercises
Understanding What It Will Take To Launch6m
Review of Key Strategy Concepts14m
Understanding a Strategy Statement12m
Week
2

Week 2

4 hours to complete

Gearing Up Mindset: Resource Focus

4 hours to complete
5 videos (Total 43 min), 4 readings, 3 quizzes
5 videos
Effect Your Logic9m
What's Your Stake - Part 29m
What's Your Stake - Part 38m
What's Your Stake - Part 46m
4 readings
Are Entrepreneurs Born or Made?7m
Summary: The Myth of the Idea10m
The Value of Social Capital in Starting a Business10m
4 Reasons Social Capital Trumps All5m
2 practice exercises
Keys to Starting Upside Down6m
Capital Options10m
Week
3

Week 3

4 hours to complete

Gearing Up Business: Funding Focus

4 hours to complete
3 videos (Total 26 min), 9 readings, 4 quizzes
3 videos
Who Can Stake You - Part Two?7m
Who Can Stake You - Part Three12m
9 readings
35 Great Ways to Fund A Small Business7m
Find Financing, Even If You Don't Fit a 'Type'5m
Startup Business Loans3m
5 Things You Should Know About Revenue-Based Financing5m
The Basics of Crowdfunding5m
How to Finance a Business With Your 401K5m
The Search Fund Model5m
10 Tips For Bootstrapping Your Startup5m
Bootstrapping A Lean Startup10m
3 practice exercises
Money Milestones10m
Who Can You Ask?8m
Which 'Boots' Fund Best?4m
Week
4

Week 4

2 hours to complete

Gearing Up Business: Design Focus

2 hours to complete
3 videos (Total 29 min), 6 readings, 2 quizzes
3 videos
Designing For Breakthrough9m
Type Cast Your Business9m
6 readings
Business Models Business Strategy10m
Reinventing Business Models Through Risk Management7m
How to Identify Your Riskiest Business Model5m
Blue Ocean Strategy: Creating Your Own Market5m
Value Innovation - The Key to Blue Ocean Strategy7m
Four types of market (market maturity): Where does your startup’s product belong?10m
2 practice exercises
What Makes Your Business Model Work?8m
Knowing Your Market10m

About the How to Start Your Own Business Specialization

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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