About this Course

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Flexible deadlines
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Approx. 24 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 24 hours to complete
English

Offered by

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Michigan State University

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Gearing Up Mindset: Strategy Focus

3 hours to complete
5 videos (Total 32 min), 9 readings, 4 quizzes
5 videos
Revisiting Strategy7m
Directing Vision6m
Mission Remarkable5m
Gearing Up To Score9m
9 readings
Five Steps to a Strategic Plan3m
What is a Vision Statement?5m
Sample Vision Statements3m
Review What Is Strategy?7m
Invest in Your Success4m
Why Small Businesses Should Scrap Strategic Planning4m
What is a Mission Statement?6m
Understanding Goals10m
Why are Goals and Objectives Important?4m
3 practice exercises
Understanding What It Will Take To Launch30m
Review of Key Strategy Concepts30m
Understanding a Strategy Statement12m
Week
2

Week 2

5 hours to complete

Gearing Up Mindset: Resource Focus

5 hours to complete
5 videos (Total 43 min), 4 readings, 3 quizzes
5 videos
Effect Your Logic9m
What's Your Stake - Part 29m
What's Your Stake - Part 38m
What's Your Stake - Part 46m
4 readings
Are Entrepreneurs Born or Made?7m
Summary: The Myth of the Idea10m
The Value of Social Capital in Starting a Business10m
4 Reasons Social Capital Trumps All5m
2 practice exercises
Keys to Starting Upside Down30m
Capital Options30m
Week
3

Week 3

4 hours to complete

Gearing Up Business: Funding Focus

4 hours to complete
3 videos (Total 26 min), 9 readings, 4 quizzes
3 videos
Who Can Stake You - Part Two?7m
Who Can Stake You - Part Three12m
9 readings
35 Great Ways to Fund A Small Business7m
Find Financing, Even If You Don't Fit a 'Type'5m
Startup Business Loans3m
5 Things You Should Know About Revenue-Based Financing5m
The Basics of Crowdfunding5m
How to Finance a Business With Your 401K5m
The Search Fund Model5m
10 Tips For Bootstrapping Your Startup5m
Bootstrapping A Lean Startup10m
3 practice exercises
Money Milestones30m
Who Can You Ask?30m
Which 'Boots' Fund Best?30m
Week
4

Week 4

2 hours to complete

Gearing Up Business: Design Focus

2 hours to complete
3 videos (Total 29 min), 6 readings, 2 quizzes
3 videos
Designing For Breakthrough9m
Type Cast Your Business9m
6 readings
Business Models Business Strategy10m
Reinventing Business Models Through Risk Management7m
How to Identify Your Riskiest Business Model5m
Blue Ocean Strategy: Creating Your Own Market5m
Value Innovation - The Key to Blue Ocean Strategy7m
Four types of market (market maturity): Where does your startup’s product belong?10m
2 practice exercises
What Makes Your Business Model Work?30m
Knowing Your Market30m

About the How to Start Your Own Business Specialization

How to Start Your Own Business

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