Northwestern University

Leadership Through Social Influence

This course is part of Organizational Leadership Specialization

Taught in English

Some content may not be translated

Daniel J. O’Keefe

Instructor: Daniel J. O’Keefe

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Course

Gain insight into a topic and learn the fundamentals

4.7

(1,284 reviews)

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94%

4 hours (approximately)
Flexible schedule
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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(1,284 reviews)

|

94%

4 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Organizational Leadership Specialization
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There are 4 modules in this course

This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes.

What's included

8 videos3 readings1 quiz

Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors.

What's included

4 videos1 quiz

People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability.

What's included

4 videos1 quiz

Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that.

What's included

6 videos1 quiz

Instructor

Instructor ratings
4.8 (250 ratings)
Daniel J. O’Keefe
Northwestern University
2 Courses40,831 learners

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