Northwestern University

Leadership Through Marketing

This course is part of Organizational Leadership Specialization

Taught in English

Some content may not be translated

Greg Carpenter
Florian Zettelmeyer
Sanjay Khosla

Instructors: Greg Carpenter

22,763 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(445 reviews)

|

95%

7 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 quiz

Course

Gain insight into a topic and learn the fundamentals

4.6

(445 reviews)

|

95%

7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.

What's included

7 videos3 readings1 peer review

In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.

What's included

6 videos1 peer review

Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

What's included

6 videos1 quiz

Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.

What's included

11 videos3 readings1 peer review

Instructors

Instructor ratings
4.5 (33 ratings)
Greg Carpenter
Northwestern University
2 Courses23,246 learners

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4.6

445 reviews

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AH
5

Reviewed on Dec 3, 2019

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5

Reviewed on Jun 1, 2018

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4

Reviewed on May 14, 2016

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