The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Leadership Through Marketing
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Leadership Through Marketing
This course is part of Organizational Leadership Specialization
Instructors: Greg Carpenter
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473 reviews
9 hours to complete
Flexible schedule
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Skills you'll gain
- Analytical Skills
- Brand Strategy
- Marketing
- Culture Transformation
- Customer Engagement
- Data Science
- Brand Management
- Analytics
- Digital Transformation
- Advertising
- Resource Allocation
- Customer Insights
- Data Analysis
- Marketing Strategies
- Marketing Analytics
- Data Strategy
- Data Literacy
- Data-Driven Marketing
- Branding
- Marketing Management
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Taught in English
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This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Instructors
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(36 ratings)Offered by
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University of Maryland, College Park
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Showing 3 of 473
AH
Reviewed on Dec 3, 2019
Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !
KM
Reviewed on Aug 18, 2019
I had no clue about Marketing and this course inspired me to take more courses related to Marketing
CH
Reviewed on Aug 1, 2018
Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.
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