About this Course

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Learner Career Outcomes

38%

started a new career after completing these courses

36%

got a tangible career benefit from this course

12%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 17 hours to complete

English

Subtitles: English

Skills you will gain

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

Learner Career Outcomes

38%

started a new career after completing these courses

36%

got a tangible career benefit from this course

12%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 17 hours to complete

English

Subtitles: English

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(11,501 ratings)Info
Week
1

Week 1

5 hours to complete

Course Overview and Digital Influence on Marketing

5 hours to complete
4 videos (Total 28 min), 8 readings, 4 quizzes
4 videos
About Prof Kevin Hartman3m
Lesson 1: The Day The Geeks Took Over, Part 16m
Lesson 1: The Day The Geeks Took Over, Part 210m
8 readings
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
3 practice exercises
Orientation Quiz30m
Lesson 1 Practice Quiz30m
Module 1 Quiz30m
Week
2

Week 2

5 hours to complete

Basics of Web Analytics

5 hours to complete
5 videos (Total 36 min), 3 readings, 4 quizzes
5 videos
Lesson 2: The Basics Of Web Analytics, Part 212m
Lesson 3: An Introduction To Web Analytics Tools, Part 16m
Lesson 3: An Introduction To Web Analytics Tools, Part 27m
Interview with John Kenny on the sensitivity of brand and executives to data privacy2m
3 readings
Module 2 Overview10m
Module 2 Readings10m
About John Kenny10m
3 practice exercises
Lesson 2 Practice Quiz30m
Lesson 3 Practice Quiz30m
Module 2 Quiz30m
Week
3

Week 3

4 hours to complete

Basic Analytics Techniques and the Data

4 hours to complete
6 videos (Total 39 min), 2 readings, 4 quizzes
6 videos
Lesson 4: Where It All Begins, Part 29m
Interview with Mike Mueller "On the unique role Search plays in the marketing of his small business"1m
Lesson 5: The Consumer–Brand Relationship, Part 17m
Lesson 5: The Consumer–Brand Relationship, Part 213m
Interview with John Kenny "On the need for a variety of data when conducting analysis with particular insight in how consumers use various digital platform today and the role of social media"2m
2 readings
Module 3 Overview10m
Module 3 Readings10m
3 practice exercises
Lesson 4 Practice Quiz30m
Lesson 5 Practice Quiz30m
Module 3 Quiz30m
Week
4

Week 4

3 hours to complete

Promise and Pitfalls of Digital Data

3 hours to complete
4 videos (Total 30 min), 2 readings, 4 quizzes
4 videos
Lesson 6: Data, Data, Everywhere, Part 27m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29m
2 readings
Module 4 Overview10m
Module 4 Readings10m
3 practice exercises
Lesson 6 Practice Quiz30m
Lesson 7 Practice Quiz30m
Module 4 Quiz30m

About the Digital Marketing Specialization

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Digital Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.