The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
This course is part of the Digital Marketing Specialization
About this Course
Skills you will gain
- Digital Marketing
- Marketing Channel
- Social Media
- Mobile Marketing
- Integrated Marketing Communications
Start working towards your Master's degree
Syllabus - What you will learn from this course
Course Overview and The Changing Landscape
Key Processes and Core Strategies
Smart and Social Media Channels
Mobile Media and Beyond the Screens
- 5 stars64.33%
- 4 stars22.11%
- 3 stars7.54%
- 2 stars3.38%
- 1 star2.62%
TOP REVIEWS FROM DIGITAL MEDIA AND MARKETING PRINCIPLES
The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.
About the Digital Marketing Specialization
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