About this Course

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Learner Career Outcomes

48%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 20 hours to complete
English

Skills you will gain

Digital MarketingMarketing ChannelSocial MediaMobile MarketingIntegrated Marketing Communications

Learner Career Outcomes

48%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 20 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

5 hours to complete

Course Overview and The Changing Landscape

5 hours to complete
10 videos (Total 67 min), 7 readings, 7 quizzes
Week
2

Week 2

4 hours to complete

Key Processes and Core Strategies

4 hours to complete
10 videos (Total 72 min), 2 readings, 7 quizzes
Week
3

Week 3

5 hours to complete

Smart and Social Media Channels

5 hours to complete
14 videos (Total 82 min), 3 readings, 7 quizzes
Week
4

Week 4

6 hours to complete

Mobile Media and Beyond the Screens

6 hours to complete
8 videos (Total 59 min), 3 readings, 8 quizzes

Reviews

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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