Pontificia Universidad Católica de Chile

Marketing Digital en Acción

Taught in Spanish

7,652 already enrolled


Gain insight into a topic and learn the fundamentals

Martin Meister

Instructor: Martin Meister


(65 reviews)

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

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There are 4 modules in this course

En este módulo te invitamos a conocer los aspectos básicos para la creación de objetivos accionables, veremos cómo crear objetivos SMART y cómo fijarlos por medio del RACE.

What's included

5 videos5 readings1 quiz

En este módulo conocerás las claves para realizar una segmentación adecuada, las bases de segmentación que debes considerar y los criterios de efectividad en la segmentación.

What's included

4 videos7 readings1 quiz

En este módulo aprenderás a distinguir los tipos de contenido y los diferentes soportes para ellos. Verás los aspectos que debes considerar para la elección del tipo de contenido y conocerás las 3 H del contenido.

What's included

4 videos2 readings1 quiz

En este módulo podrás conocer la importancia de cada canal digital, así como sus ventajas y desventajas.

What's included

4 videos6 readings1 quiz1 plugin


Instructor ratings
5.0 (17 ratings)
Martin Meister
Pontificia Universidad Católica de Chile
1 Course7,652 learners

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