Este curso busca entregar los principales pilares en los cuales se debe sustentar toda campaña de difusión de marketing digital, ilustrando los principales conceptos así como las herramientas más importantes.
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There are 4 modules in this course
En este módulo te invitamos a conocer los aspectos básicos para la creación de objetivos accionables, veremos cómo crear objetivos SMART y cómo fijarlos por medio del RACE.
What's included
5 videos5 readings1 assignment
En este módulo conocerás las claves para realizar una segmentación adecuada, las bases de segmentación que debes considerar y los criterios de efectividad en la segmentación.
What's included
4 videos7 readings1 assignment
En este módulo aprenderás a distinguir los tipos de contenido y los diferentes soportes para ellos. Verás los aspectos que debes considerar para la elección del tipo de contenido y conocerás las 3 H del contenido.
What's included
4 videos2 readings1 assignment
En este módulo podrás conocer la importancia de cada canal digital, así como sus ventajas y desventajas.
What's included
4 videos6 readings1 assignment1 plugin
Instructor
Offered by
Recommended if you're interested in Marketing
SAE Institute México
Banco Interamericano de Desarrollo
Fundação Instituto de Administração
Radio y Televisión Española
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Frequently asked questions
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