In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
This course is part of the Value Chain Management Specialization
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TOP REVIEWS FROM DEVELOPING A WINNING MARKETING STRATEGY
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.
Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.
Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.
About the Value Chain Management Specialization
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