About this Course

6,094 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 29 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 29 hours to complete
English

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Week1
Week 1
2 hours to complete

Introduction to the Capstone and Hotel Ipsum: a marketing and commercial strategy to survive case study.

2 hours to complete
1 video (Total 4 min), 4 readings
Week2
Week 2
6 hours to complete

Conducting market analysis through understanding market research and consumer behavior.

6 hours to complete
5 videos (Total 28 min), 1 reading, 2 quizzes
Week3
Week 3
7 hours to complete

Developing a marketing strategy through positioning.

7 hours to complete
7 videos (Total 34 min), 2 readings, 2 quizzes
Week4
Week 4
8 hours to complete

Adapting the marketing mix to your strategy: product, price, place and promotion.

8 hours to complete
7 videos (Total 50 min)

Reviews

TOP REVIEWS FROM MARKETING STRATEGY CAPSTONE PROJECT

View all reviews

About the Marketing Strategy Specialization

Marketing Strategy

Frequently Asked Questions

More questions? Visit the Learner Help Center.