The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts.
This course is part of the Marketing Strategy Specialization
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Marketing Strategy SpecializationIE Business SchoolAbout this Course
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Shareable Certificate
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Course 5 of 5 in the
Beginner Level
Approx. 30 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Beginner Level
Approx. 30 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Offered by
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Syllabus - What you will learn from this course
2 hours to complete
Introduction to the Capstone and Hotel Ipsum: a marketing and commercial strategy to survive case study.
2 hours to complete
1 video (Total 4 min), 4 readings
6 hours to complete
Conducting market analysis through understanding market research and consumer behavior.
6 hours to complete
5 videos (Total 28 min), 1 reading, 2 quizzes
7 hours to complete
Developing a marketing strategy through positioning.
7 hours to complete
7 videos (Total 34 min), 2 readings, 2 quizzes
8 hours to complete
Adapting the marketing mix to your strategy: product, price, place and promotion.
8 hours to complete
7 videos (Total 50 min)
Reviews
- 5 stars77.64%
- 4 stars15.29%
- 3 stars4.70%
- 1 star2.35%
TOP REVIEWS FROM MARKETING STRATEGY CAPSTONE PROJECT
by NAug 26, 2020
I am among the top in my PGP class and even in the office because of the learning from the IE University and Coursera
by MSAug 14, 2019
Excelente curso, super practico por ser orientado al método de caso
About the Marketing Strategy Specialization
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
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