Berklee
Building Your Career in Music: Developing A Brand and Funding Your Music
Berklee

Building Your Career in Music: Developing A Brand and Funding Your Music

This course is part of multiple programs.

Taught in English

Some content may not be translated

Leah Waldo

Instructor: Leah Waldo

17,754 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.4

(471 reviews)

|

96%

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

  • Develop a vision for a recording project and engage in a professional conversation with producers

  • Plan, design, and launch a crowdfunding campaign

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.4

(471 reviews)

|

96%

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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There are 6 modules in this course

Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.

What's included

1 video3 readings1 quiz

In this lesson we will begin to lay the foundation for who you are as an artist and a leader. We’ll discuss the importance of having a strong sense of your identity, vision, and intention and we’ll also go over how to leverage your natural skills as a musician. I’m talking about things like intuition and collaboration, and getting these assets to work for you as an entrepreneur. Finally, we’ll discuss how to become a better band leader.

What's included

4 videos2 readings1 quiz1 discussion prompt

Now that you have a strong foundation (your IVI), we’ll discuss building your brand and your fanbase. We’ll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we’ll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.

What's included

4 videos2 readings1 quiz1 discussion prompt

In this lesson we’ll focus on planning your recording project, whether it’s a full length album or an EP. We’ll discuss the role of the producer and the very special relationship that exists between producers and musicians. We’ll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we’ll learn how to set up a simple recording budget so you can keep track of how much your project will cost.

What's included

5 videos2 readings1 quiz1 discussion prompt

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We’ll also share some tips on how to turn your band into a sustainable business.

What's included

5 videos3 readings1 quiz

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.

What's included

1 video1 reading1 peer review

Instructor

Instructor ratings
4.4 (79 ratings)
Leah Waldo
1 Course17,754 learners

Offered by

Berklee

Recommended if you're interested in Music and Art

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4.4

471 reviews

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