About this Course

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Learner Career Outcomes

25%

started a new career after completing these courses

29%

got a tangible career benefit from this course

12%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

English

Subtitles: Chinese (Simplified), Greek, Turkish, English, Romanian

Skills you will gain

EducationSocial PsychologyResearch MethodsQualitative Research

Learner Career Outcomes

25%

started a new career after completing these courses

29%

got a tangible career benefit from this course

12%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

English

Subtitles: Chinese (Simplified), Greek, Turkish, English, Romanian

Offered by

University of Pennsylvania logo

University of Pennsylvania

Unicef logo

Unicef

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(29,100 ratings)Info
Week
1

Week 1

2 hours to complete

Interdependent & Independent Actions + Empirical Expectations

2 hours to complete
13 videos (Total 48 min), 7 readings, 2 quizzes
13 videos
1.13m
1.24m
1.35m
1.42m
1.55m
1.64m
Introduction to Empirical Expectations1m
2.13m
2.24m
2.33m
2.42m
2.54m
7 readings
What makes a behavior independent versus interdependent?2m
What is a custom?4m
How do the concepts of interdependent and independent behavior apply in the wild?4m
What are social expectations?1m
What are empirical expectations?1m
How do unilateral and multilateral expectations relate to imitation and coordination?6m
What is a descriptive norm?4m
2 practice exercises
Quiz #1: Independent and Interdependent Behavior16m
Quiz #2: Empirical Expectations16m
Week
2

Week 2

2 hours to complete

Normative Expectations + Personal Normative Beliefs

2 hours to complete
9 videos (Total 30 min), 6 readings, 2 quizzes
9 videos
3.13m
3.23m
3.34m
3.42m
Introduction to Personal Normative Beliefs1m
4.15m
4.25m
4.32m
6 readings
What are Normative Expectations?10m
Sanctions10m
Reference Network Dependence10m
Non-Prudential Personal Normative Beliefs10m
Personal Normative Beliefs vs. Normative Expectations10m
Attitudes vs. Personal Normative Beliefs10m
2 practice exercises
Quiz 3: Normative Expectations16m
Quiz 4: Personal Normative Beliefs16m
Week
3

Week 3

2 hours to complete

Conditional Preferences + Social Norms

2 hours to complete
11 videos (Total 43 min), 4 readings, 2 quizzes
11 videos
5.14m
5.24m
5.33m
5.45m
Introduction to Social Norms1m
6.13m
6.26m
6.32m
6.46m
6.53m
4 readings
What makes a preference a conditional preference?6m
What is a social norm?6m
How do sanctions relate to social norms?5m
How can we diagnose a collective practice?2m
2 practice exercises
Quiz 5: Conditional Preferences16m
Quiz 6: Social Norms16m
Week
4

Week 4

4 hours to complete

Pluralistic Ignorance + Measuring Norms

4 hours to complete
12 videos (Total 90 min), 9 readings, 3 quizzes
12 videos
7.16m
7.23m
7.36m
Introduction to Measuring Norms2m
8.17m
8.217m
8.315m
8.413m
8.58m
8.64m
Closing1m
9 readings
What is Pluralistic Ignorance?10m
Whether We are Facing Pluralistic Ignorance is an Empirical Question10m
Possibilities for Tackling Pluralistic Ignorance10m
Measurement: From the Lab to the Field10m
Hypotheticals and Belief-Expectation Manipulation10m
Measuring Beliefs and Expectations10m
Measuring Social Conditionality of Preference10m
Limits of Traditional Surveys and Solutions10m
Vignettes10m
3 practice exercises
Quiz 7: Pluralistic Ignorance16m
Quiz 8A: Measuring Norms, Part 116m
Quiz 8B: Measuring Norms, Part 216m

Frequently Asked Questions

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  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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