This course equips you with the tools to design cohesive, customer-focused experiences across complex systems. It emphasizes collaboration, strategic thinking, and journey mapping to help teams align and drive meaningful change.
Orchestrating Experiences: Designing Consistent UX Journeys
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Orchestrating Experiences: Designing Consistent UX Journeys
Instructor: Packt - Course Instructors
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand how channels and touchpoints shape customer experiences
Align teams around journey architecture and customer needs
Use mapping techniques to visualize and improve experiences
Skills you'll gain
- Design Research
- Design Strategies
- Customer experience improvement
- Cross-Functional Collaboration
- Prioritization
- Business Strategy
- Stakeholder Engagement
- Experience Design
- Service Design
- Ideation
- Business Analysis
- User Experience Design
- Product Strategy
- User Interface and User Experience (UI/UX) Design
- Customer Engagement
- Process Mapping
- UI/UX Strategy
- Customer Insights
Details to know
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Recently updated!
October 2025
Assessments
11 assignments
Taught in English
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There are 11 modules in this course
In this section, we explore channel interactions, dependencies, and context in real-world systems. We focus on structured frameworks and practical applications for effective system design.
What's included
2 videos3 readings1 assignment
In this section, we explore identifying touchpoints across channels, mapping them to customer journey stages, and documenting them for clarity and consistency in customer experience management.
What's included
1 video8 readings1 assignment
In this section, we examine business and experience ecosystems, focusing on actors, roles, and interactions. We explore practical methods for creating ecosystem maps to enhance stakeholder alignment and collaboration.
What's included
1 video6 readings1 assignment
In this section, we examine customer journeys, focusing on emotions, behaviors, and continuous experience strategies to enhance empathy and engagement through data-driven approaches.
What's included
1 video3 readings1 assignment
In this section, we explore experience mapping techniques, user-centered research, and collaborative methods to analyze customer journeys and extract actionable insights.
What's included
1 video6 readings1 assignment
In this section, we explore defining experience principles with a two-tiered structure, identifying patterns for consistency, and designing for adoption and long-term impact.
What's included
1 video4 readings1 assignment
In this section, we explore methods for identifying and prioritizing opportunities aligned with strategic goals. Key concepts include value alignment, structured frameworks, and effective communication of opportunities.
What's included
1 video8 readings1 assignment
In this section, we explore structured methods for generating and evaluating ideas. Key concepts include visual brainstorming, prioritization based on value and feasibility, and practical techniques for refining concepts.
What's included
1 video7 readings1 assignment
In this section, we explore strategic intent frameworks, service blueprints, and future-state touchpoints to define and communicate actionable evolutionary paths for real-world application.
What's included
1 video7 readings1 assignment
In this section, we explore prototyping strategies, value propositions, and development stages to refine design concepts effectively through structured methods.
What's included
1 video2 readings1 assignment
In this section, we explore documenting as-is processes, identifying leverage points for incremental change, and ensuring touchpoint consistency across channels to improve workflows effectively.
What's included
1 video4 readings1 assignment
Instructor
Offered by
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Status: Free TrialIndian Institute of Technology Guwahati
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Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
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