Este curso examina detalhadamente a publicidade paga nas mídias sociais. Saiba como começar a fazer propaganda em plataformas como Facebook e Instagram por meio de anúncios eficazes. Aprenda a trabalhar com equipes de criação para captar a essência da sua campanha em um briefing de criação e entenda como as políticas de privacidade podem afetar seus anúncios. Para concluir o curso, você fará um projeto em que deverá elaborar um briefing de criação com o material que você entregaria a uma equipe de criação para produzir sua campanha de anúncios. Além disso, você criará seu primeiro anúncio em mídias sociais.
Princípios básicos da publicidade em mídias sociais
Princípios básicos da publicidade em mídias sociais
This course is part of Marketing de Mídias Sociais do Meta Professional Certificate
Instructor: Daniel Kob
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans
What you'll learn
Como avaliar em quais plataformas veicular campanhas e o que torna um anúncio eficaz
Como produzir textos e recursos visuais interessantes para os anúncios em mídias sociais
Criar um anúncio diretamente na sua página comercial do Facebook e conta comercial do Instagram
Escrever um briefing de criação e criar um anúncio para publicar nas mídias sociais
Skills you'll gain
- Marketing
- Online Advertising
- Social Media Content
- Content Creation
- Advertising Campaigns
- Social Media
- Paid media
- Social Media Marketing
- General Data Protection Regulation (GDPR)
- Information Privacy
- Digital Advertising
- Target Audience
- Personally Identifiable Information
- Advertising
- Social Media Campaigns
- Regulation and Legal Compliance
- Copywriting
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Portuguese (Brazil)
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
Na semana 1, você aprenderá por que e quando investir em publicidade paga, bem como os cinco componentes que constituem um anúncio pago nas mídias sociais.
What's included
13 videos6 readings2 assignments2 discussion prompts
Na semana 2, você aprenderá a criar um anúncio eficaz em mídias sociais individualmente e com uma equipe externa ou interna.
What's included
7 videos3 readings2 assignments1 discussion prompt
Esta semana, você aprenderá o que é publicidade baseada em dados, formatos de dados comuns e como os dados são coletados. Você também aprenderá sobre privacidade do usuário, como ela é protegida e as regras que os anunciantes devem seguir.
What's included
10 videos2 assignments1 discussion prompt
Esta semana, você aprenderá a criar uma campanha de anúncios na página comercial do Facebook e uma campanha na conta comercial do Instagram e no Instagram Stories.
What's included
9 videos1 reading2 assignments
Esta semana, você aplicará tudo o que aprendeu neste curso para escrever um briefing de criação e produzir um anúncio baseado nele.
What's included
2 videos1 reading1 peer review1 discussion prompt
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Career resources
Unlock access to 10,000+ courses with a subscription
Explore roles and skills, learn more effectively with Coursera Coach, and earn recognized credentials
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,