Meta
Princípios básicos da publicidade em mídias sociais
Meta

Princípios básicos da publicidade em mídias sociais

This course is part of Marketing de Mídias Sociais do Meta Professional Certificate

Taught in Portuguese (Brazil)

Daniel Kob

Instructor: Daniel Kob

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Como avaliar em quais plataformas veicular campanhas e o que torna um anúncio eficaz

  • Como produzir textos e recursos visuais interessantes para os anúncios em mídias sociais

  • Criar um anúncio diretamente na sua página comercial do Facebook e conta comercial do Instagram

  • Escrever um briefing de criação e criar um anúncio para publicar nas mídias sociais

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

Na semana 1, você aprenderá por que e quando investir em publicidade paga, bem como os cinco componentes que constituem um anúncio pago nas mídias sociais.

What's included

13 videos6 readings2 quizzes2 discussion prompts

Na semana 2, você aprenderá a criar um anúncio eficaz em mídias sociais individualmente e com uma equipe externa ou interna.

What's included

7 videos3 readings2 quizzes1 discussion prompt

Esta semana, você aprenderá o que é publicidade baseada em dados, formatos de dados comuns e como os dados são coletados. Você também aprenderá sobre privacidade do usuário, como ela é protegida e as regras que os anunciantes devem seguir.

What's included

10 videos2 quizzes1 discussion prompt

Esta semana, você aprenderá a criar uma campanha de anúncios na página comercial do Facebook e uma campanha na conta comercial do Instagram e no Instagram Stories.

What's included

9 videos1 reading2 quizzes

Esta semana, você aplicará tudo o que aprendeu neste curso para escrever um briefing de criação e produzir um anúncio baseado nele.

What's included

2 videos1 reading1 peer review1 discussion prompt

Instructor

Daniel Kob
Meta
8 Courses134,015 learners

Offered by

Meta

Recommended if you're interested in Marketing

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