This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Questionnaire Design for Social Surveys
This course is part of Survey Data Collection and Analytics Specialization
Instructors: Frederick Conrad, Ph.D.
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What you'll learn
Understand the basic elements of designing and evaluating questionnaires
Skills you'll gain
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There are 6 modules in this course
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
What's included
6 videos7 readings1 assignment
Comprehension; Retrieval; Judgment; Response
What's included
4 videos3 readings1 assignment
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
What's included
8 videos4 readings1 assignment
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
What's included
7 videos3 readings1 assignment
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
What's included
5 videos3 readings1 assignment
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
What's included
6 videos4 readings1 assignment
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