University of Michigan
Questionnaire Design for Social Surveys
University of Michigan

Questionnaire Design for Social Surveys

This course is part of Survey Data Collection and Analytics Specialization

Taught in English

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Frederick Conrad, Ph.D.
Frauke Kreuter, Ph.D.

Instructors: Frederick Conrad, Ph.D.

37,393 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.5

(443 reviews)

|

96%

Intermediate level
Some related experience required
16 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the basic elements of designing and evaluating questionnaires

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(443 reviews)

|

96%

Intermediate level
Some related experience required
16 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Survey Data Collection and Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 6 modules in this course

Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions

What's included

6 videos7 readings1 quiz

Comprehension; Retrieval; Judgment; Response

What's included

4 videos3 readings1 quiz

Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality

What's included

8 videos4 readings1 quiz

Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects

What's included

7 videos3 readings1 quiz

Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques

What's included

5 videos3 readings1 quiz

The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires

What's included

6 videos4 readings1 quiz

Instructors

Instructor ratings
4.6 (36 ratings)
Frederick Conrad, Ph.D.
University of Michigan
4 Courses44,936 learners
Frauke Kreuter, Ph.D.
University of Michigan
4 Courses60,609 learners

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Recommended if you're interested in Psychology

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4.5

443 reviews

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CS
5

Reviewed on Jan 8, 2017

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5

Reviewed on Mar 23, 2016

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5

Reviewed on Aug 29, 2018

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