About this Course
4.4
248 ratings
69 reviews
This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing....
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Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 14 hours to complete

Suggested: 4-8 hours/week...
Comment Dots

English

Subtitles: English...
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 14 hours to complete

Suggested: 4-8 hours/week...
Comment Dots

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Clock
3 hours to complete

Introduction and Unit 1: Overview of Standardized Interviewing

Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions...
Reading
6 videos (Total 67 min), 12 readings, 1 quiz
Video6 videos
Types of Questions7m
Measurement Error: Bias and Variance7m
Standardized Interviewing17m
Conversational Interviewing17m
Concept Specification10m
Reading12 readings
Slides Introduction10m
Syllabus10m
Help us learn more about you!10m
Reading Assignments10m
Enrollment Options10m
Course Project and Peer Assessment10m
Grading and Certification10m
FAQs10m
References/Resources10m
Announcement Unit 110m
Slides Unit 110m
Notice for Auditing Learners: Assignment Submission10m
Quiz1 practice exercise
Quiz #120m
Week
2
Clock
1 hour to complete

Unit 2: Response Process

Comprehension; Retrieval; Judgment; Response...
Reading
4 videos (Total 50 min), 2 readings, 1 quiz
Video4 videos
Response Process: Retrieval12m
Response Process: Judgment11m
Response Process: Response10m
Reading2 readings
Announcement Unit 210m
Slides Unit 210m
Quiz1 practice exercise
Quiz #220m
Week
3
Clock
4 hours to complete

Unit 3: Asking Factual Questions

Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality...
Reading
8 videos (Total 68 min), 2 readings, 2 quizzes
Video8 videos
Memory and Recall: Reporting Behavioral Frequencies9m
Memory and Recall: Length of Reference Period8m
Memory and Recall: Comprehension and Retrieval6m
Asking Sensitive Questions6m
Asking Sensitive Questions: Techniques8m
Asking Sensitive Questions: Indirect Techniques3m
Mode, Privacy, and Confidentiality9m
Reading2 readings
Announcement Unit 310m
Slides Unit 310m
Quiz1 practice exercise
Quiz #320m
Week
4
Clock
2 hours to complete

Unit 4: Measuring Attitudes

Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects...
Reading
7 videos (Total 59 min), 2 readings, 1 quiz
Video7 videos
Attitude Questions: Context Effects9m
Attitude Questions: Specific vs. General Evaluations2m
Attitude Questions; Agree Disagree Scales5m
Attitude Questions: Don't Know7m
Attitude Questions: Order Effects10m
All Questions: Response Options and Scales14m
Reading2 readings
Announcement Unit 410m
Slides Unit 410m
Quiz1 practice exercise
Quiz #420m
4.4
Direction Signs

33%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course
Money

15%

got a pay increase or promotion

Top Reviews

By VBJan 17th 2016

An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.

By TPSep 8th 2017

I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you

Instructors

Frederick Conrad, Ph.D.

Research Professor, Survey Methodology
Institute for Social Research

Frauke Kreuter, Ph.D.

Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research

About University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future....

About the Survey Data Collection and Analytics Specialization

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources. Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs....
Survey Data Collection and Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.