This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
This course is part of the Survey Data Collection and Analytics Specialization
Offered By
Survey Data Collection and Analytics SpecializationUniversity of MichiganAbout this Course
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Learner Career Outcomes
25%
started a new career after completing these courses
19%
got a tangible career benefit from this course
11%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 7 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: English
Learner Career Outcomes
25%
started a new career after completing these courses
19%
got a tangible career benefit from this course
11%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 7 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: English
Offered by
University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Syllabus - What you will learn from this course
4 hours to complete
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
4 hours to complete
6 videos (Total 67 min), 12 readings, 1 quiz
6 videos
Types of Questions7m
Measurement Error: Bias and Variance7m
Standardized Interviewing17m
Conversational Interviewing17m
Concept Specification10m
12 readings
Slides Introduction10m
Syllabus10m
Help us learn more about you!10m
Reading Assignments10m
Enrollment Options10m
Course Project and Peer Assessment10m
Grading and Certification10m
FAQs10m
References/Resources10m
Announcement Unit 110m
Slides Unit 110m
Notice for Auditing Learners: Assignment Submission10m
1 practice exercise
Quiz #130m
2 hours to complete
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
2 hours to complete
4 videos (Total 50 min), 2 readings, 1 quiz
4 videos
Response Process: Retrieval12m
Response Process: Judgment11m
Response Process: Response10m
2 readings
Announcement Unit 210m
Slides Unit 210m
1 practice exercise
Quiz #230m
3 hours to complete
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
3 hours to complete
8 videos (Total 68 min), 2 readings, 2 quizzes
8 videos
Memory and Recall: Reporting Behavioral Frequencies9m
Memory and Recall: Length of Reference Period8m
Memory and Recall: Comprehension and Retrieval6m
Asking Sensitive Questions6m
Asking Sensitive Questions: Techniques8m
Asking Sensitive Questions: Indirect Techniques3m
Mode, Privacy, and Confidentiality9m
2 readings
Announcement Unit 310m
Slides Unit 310m
1 practice exercise
Quiz #330m
2 hours to complete
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
2 hours to complete
7 videos (Total 59 min), 2 readings, 1 quiz
7 videos
Attitude Questions: Context Effects9m
Attitude Questions: Specific vs. General Evaluations2m
Attitude Questions; Agree Disagree Scales5m
Attitude Questions: Don't Know7m
Attitude Questions: Order Effects10m
All Questions: Response Options and Scales14m
2 readings
Announcement Unit 410m
Slides Unit 410m
1 practice exercise
Quiz #430m
Reviews
TOP REVIEWS FROM QUESTIONNAIRE DESIGN FOR SOCIAL SURVEYS
by VBJan 16, 2016
An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.
by TPSep 7, 2017
I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you
by TANov 16, 2016
So much material! The presentations are engaging and well-paced. The presenters showed an appropriate level of candor about the behavior of both respondents and interviewers.
by FTMar 23, 2016
Interesting course! Thank you for the instructors. I will definitely try some other courses by these authors and University of Michigan.
About the Survey Data Collection and Analytics Specialization
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
More questions? Visit the Learner Help Center.
