Universidad de Palermo

Storytelling - Relanza tu Marca

Lorena Amarante

Instructor: Lorena Amarante

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(15 reviews)

Intermediate level

Recommended experience

15 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Comprender el concepto de storytelling y su aplicabilidad a organizaciones y marcas personales.

  • Adquirir herramientas para crear narrativas de marca utilizando canales de comunicación tanto tradicionales como nuevos.

  • Desarrollar la capacidad de analizar estrategias narrativas en varios campos y géneros, y aplicar técnicas de narración a proyectos del mundo real.

Details to know

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Assessments

18 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(15 reviews)

Intermediate level

Recommended experience

15 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Innovación en los Negocios y Disrupción Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

Entender lo que es y no es el storytelling, la necesidad de todo ser humano de contar historias y cómo esto puede ser utilizado desde una perspectiva de negocios.

What's included

5 videos7 readings4 quizzes2 discussion prompts

Para cualquier marca, es imperativo ir más allá de un simple comercial o jingle. En este módulo aprenderemos las técnicas para comunicar estratégicamente, y al mismo tiempo incorporar nuevas reglas y estrategias para la era digital.

What's included

9 videos2 readings5 quizzes1 discussion prompt

A veces la narrativa no son historias sino que las historias son contadas por números.

What's included

4 videos3 readings4 quizzes3 discussion prompts

¿Cómo creas la historia que la acompaña?

What's included

4 videos5 readings5 quizzes2 discussion prompts

Instructor

Lorena Amarante
Universidad de Palermo
1 Course510 learners

Offered by

Recommended if you're interested in Business Strategy

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