Universidad de Palermo

Storytelling - Relanza tu Marca

Lorena Amarante

Instructor: Lorena Amarante

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(22 reviews)

Intermediate level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.8

(22 reviews)

Intermediate level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Comprender el concepto de storytelling y su aplicabilidad a organizaciones y marcas personales.

  • Adquirir herramientas para crear narrativas de marca utilizando canales de comunicación tanto tradicionales como nuevos.

  • Desarrollar la capacidad de analizar estrategias narrativas en varios campos y géneros, y aplicar técnicas de narración a proyectos del mundo real.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 quizzes, 8 assignments

Taught in Spanish

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Innovación en los Negocios y Disrupción Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Entender lo que es y no es el storytelling, la necesidad de todo ser humano de contar historias y cómo esto puede ser utilizado desde una perspectiva de negocios.

What's included

5 videos7 readings4 assignments2 discussion prompts

Para cualquier marca, es imperativo ir más allá de un simple comercial o jingle. En este módulo aprenderemos las técnicas para comunicar estratégicamente, y al mismo tiempo incorporar nuevas reglas y estrategias para la era digital.

What's included

9 videos2 readings3 quizzes2 assignments1 discussion prompt

A veces la narrativa no son historias sino que las historias son contadas por números.

What's included

4 videos3 readings3 quizzes1 assignment3 discussion prompts

¿Cómo creas la historia que la acompaña?

What's included

4 videos5 readings4 quizzes1 assignment2 discussion prompts

Instructor

Instructor ratings
5.0 (5 ratings)
Lorena Amarante
Universidad de Palermo
1 Course869 learners

Offered by

Recommended if you're interested in Business Strategy

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Business Strategy? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions