En este curso podrás explicar el concepto de storytelling, cómo se puede utilizar en cualquier organización o marca personal y proporcionar a los estudiantes las herramientas para crear historias de marca a través de canales de comunicación tradicionales y nuevos medios. Evalúa críticamente la utilización de estrategias narrativas en diferentes sectores y géneros. Proporciona a los estudiantes la oportunidad de aplicar un método de stroytelling a un proyecto práctico.
Storytelling - Relanza tu Marca
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Storytelling - Relanza tu Marca
This course is part of Innovación en los Negocios y Disrupción Digital Specialization
Instructor: Lorena Amarante
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender el concepto de storytelling y su aplicabilidad a organizaciones y marcas personales.
Adquirir herramientas para crear narrativas de marca utilizando canales de comunicación tanto tradicionales como nuevos.
Desarrollar la capacidad de analizar estrategias narrativas en varios campos y géneros, y aplicar técnicas de narración a proyectos del mundo real.
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Assessments
18 assignments
Taught in Spanish
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This course is part of the Innovación en los Negocios y Disrupción Digital Specialization
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Parsons School of Design, The New School
Universidad de Palermo
Parsons School of Design, The New School
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