University of Virginia

Product Analytics and AI

This course is part of multiple programs.

Alex Cowan

Instructor: Alex Cowan

31,780 already enrolled

Gain insight into a topic and learn the fundamentals.
4.7

(463 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
93%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(463 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
93%
Most learners liked this course

What you'll learn

  • How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.

  • How to pair your hypotheses on customer personas and problem with analytics.

  • How to test propositions (a la Lean Startup) so you don’t build features no one wants.

  • How to instrument actionable observation into everything you build (a la Lean UX).

Details to know

Shareable certificate

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Assessments

14 assignments

Taught in English

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There are 4 modules in this course

Without an actionable view of who your customer is and what problems/jobs/habits they have, you’re operating on a shaky foundation. This week, we’ll look at how to pair your qualitative analytics on customer hypotheses with testable analytics.

What's included

12 videos1 reading2 assignments3 discussion prompts

Why build something no one wants? It seems like an obvious question, yet a lot (probably >50%) of software ends up lightly used or not used at all. This week, we’ll look at how to run fast but definitive experiments to test demand.

What's included

14 videos4 assignments1 discussion prompt

Strong usability most often comes from ongoing diligence as opposed to big redesigns. Teams that do the hard work of consistently testing usability are rewarded with a consistent stream of customer wins and a culture of experimentation that makes work more enjoyable and rewarding.

What's included

15 videos4 assignments1 peer review2 discussion prompts

The availability of big data and the ascendance of machine learning can supercharge the way you approach analytics. This week, we're going to learn how data science is changing analytics and how you can create a focused, productive interfaces to a data science capability.

What's included

15 videos4 assignments2 discussion prompts

Instructor

Instructor ratings
4.8 (120 ratings)
Alex Cowan
University of Virginia
25 Courses490,214 learners

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Recommended if you're interested in Design and Product

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Learner reviews

Showing 3 of 463

4.7

463 reviews

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KM
5

Reviewed on Nov 14, 2020

GB
5

Reviewed on Aug 14, 2020

JM
5

Reviewed on Jan 8, 2021

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