Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
This course is part of the Business Strategy Specialization
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Business Strategy SpecializationUniversity of VirginiaAbout this Course
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Course 1 of 5 in the
Beginner Level
Some familiarity with business is helpful, but not required.
Approx. 9 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
What you will learn
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Skills you will gain
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 5 in the
Beginner Level
Some familiarity with business is helpful, but not required.
Approx. 9 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
Offered by
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
2 hours to complete
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
2 hours to complete
11 videos (Total 48 min), 5 readings, 1 quiz
2 hours to complete
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
2 hours to complete
10 videos (Total 66 min), 1 reading, 1 quiz
1 hour to complete
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
1 hour to complete
8 videos (Total 43 min), 1 reading, 1 quiz
4 hours to complete
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
4 hours to complete
7 videos (Total 40 min), 3 readings, 3 quizzes
Reviews
- 5 stars82.03%
- 4 stars15.27%
- 3 stars1.79%
- 2 stars0.33%
- 1 star0.56%
TOP REVIEWS FROM FOUNDATIONS OF BUSINESS STRATEGY
by SMJun 11, 2020
I felt really empowered after completing the course, as now, I have the required tools, at least the basic ones, to conduct Strategy analysis, and analyze how to go about a business.
by MNFeb 21, 2016
Foundations of Business Strategy has greatly expounded my knowledge on business strategy not only as an essential component of a business, but existing primarily as the core of any business.
by AJMay 16, 2020
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring. Even the peer review was done very fast without having to wait for long.
by SMMay 19, 2020
This course is a great starting point for someone who wants to learn about strategic analysis. The topics flow logically, and the instructors possess deep knowledge of this field.
About the Business Strategy Specialization
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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