The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own.
This course is part of the Business Analytics Specialization
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About this Course
Skills you will gain
- Customer Analytics
- Strategic Management
- Data Analysis
- Business Analytics
Offered by
Syllabus - What you will learn from this course
Module 1: Capstone Project Topic - The Problem of Adblocking
Module 2: Defining the Problem
Module 3: Your Strategy
Module 4: Effects of Your Strategy/Measuring these Effects
Module 5: Final Project Submission
Reviews
- 5 stars69.19%
- 4 stars21.06%
- 3 stars5.30%
- 2 stars1.28%
- 1 star3.15%
TOP REVIEWS FROM BUSINESS ANALYTICS CAPSTONE
Great program on business analytics ! High recommended for any manager or executive who want to implement meaningful metrics.
I took this together with 4 other modules in the Business Analytics Specialisation. I like the case study in which I am able to apply what I learn to real world issues.
Business analytics is a much sought after course now and the material provided here is very good ! One must look into this course and complete it
Great explanation , Accouting Analytics - need to include some more additional details on Accounting basics . Non Accounting people finds this course difficult.
About the Business Analytics Specialization

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