About this Course

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Learner Career Outcomes

27%

started a new career after completing these courses

31%

got a tangible career benefit from this course

21%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 13 hours to complete
English

Skills you will gain

Customer AnalyticsStrategic ManagementData AnalysisBusiness Analytics

Learner Career Outcomes

27%

started a new career after completing these courses

31%

got a tangible career benefit from this course

21%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 13 hours to complete
English

Instructor

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Module 1: Capstone Project Topic - The Problem of Adblocking

1 hour to complete
6 readings
6 readings
Start Here! Project Description: Business Analytics Capstone10m
GYF Company Profile10m
The Importance of Mobile Advertising10m
Further Exploration into Online Advertising Response Models10m
How Internet Ads Work10m
Project Template10m
3 hours to complete

Module 2: Defining the Problem

3 hours to complete
8 videos (Total 53 min), 5 readings, 1 quiz
8 videos
Descriptive Data Collection (Customer Analytics)6m
Passive Data Collection (Customer Analytics)4m
Beyond Period 2 (Customer Analytics)10m
Causality 1 (People Analytics)5m
Causality 2 (People Analytics)6m
Reverse Causality (People Analytics)4m
Causal Data Collection and Summary (Customer Analytics)8m
5 readings
Definition of the Adblocking Problem10m
Whiting Out the Ads, but at What Cost?10m
Apple's Support of Adblocking10m
Why Adblockers Are Spurring a New Technology Arms Race10m
Application Exercise 1 – Recommending Customer Analytics Research Methods to Explore Your Problem10m
Week
2

Week 2

3 hours to complete

Module 3: Your Strategy

3 hours to complete
7 videos (Total 56 min), 3 readings, 1 quiz
7 videos
Finding Persistence: Regression to the Mean (People Analytics)11m
Extrapolating from Small Samples (People Analytics)5m
The Wisdom of Crowds: Signal Independence (People Analytics)5m
Process vs. Outcome (People Analytics)7m
Hiring 1 (People Analytics)8m
Hiring 2 (People Analytics)9m
3 readings
Does Your Strategy Need a Strategy?10m
How Advertisers Can Beat Adblockers10m
Application Exercise 2 - Using People Analytics Methods to Hire a Leader to Implement Your Strategy10m
Week
3

Week 3

5 hours to complete

Module 4: Effects of Your Strategy/Measuring these Effects

5 hours to complete
8 videos (Total 182 min), 4 readings, 1 quiz
8 videos
How to Build an Optimization Model (Operations Analytics)16m
Optimizing with Solver (Operations Analytics)31m
Simulating Uncertain Outcomes in Excel (Operations Analytics)24m
Decision Trees (Operations Analytics)26m
Linking Non-financial Metrics to Financial Performance: Overview (Accounting Analytics)14m
Steps to Linking Non-financial Metrics to Financial Performance (Accounting Analytics)16m
Incorporating Analysis Results in Financial Models (Accounting Analytics)14m
4 readings
Resources for Thinking About Effects and Outcomes10m
Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy10m
Application Exercise 3 Spreadsheet10m
Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy10m
Week
4

Week 4

2 hours to complete

Module 5: Final Project Submission

2 hours to complete
3 videos (Total 38 min)
3 videos
Radically New Data Sets in Marketing (Customer Analytics)7m
Analytics Applied: Kohl's, Netflix, AmEx and more (Customer Analytics)18m

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About the Business Analytics Specialization

Business Analytics

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