Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
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The course covers some interesting concepts. As a complete newbie, I was very interested to learn about three basic strategies a firm can use to excel in the market (operations, product performance, customer centricity), the rational behind the customer centricity importance was also very interesting.
Unfortunately, the professors indulged in discussing their own research too much. I get it, Wharton profs are likely to be big names in their fields. Big enough to shake fundamentals of marketing – hardly. This is Marketing 101, complete basics, less than 10 hours total. This is for those who, like me, never heard of marketing theory before.
Original papers of these guys are such seminal contributions that they deserve a place in this course?
To me it seems like they just did not want to spend too much time on thinking through the material for this almost free course and just talked about things they talk about anyway. Luckily, there was quite a bit of foundation material anyway.
By Frances W•
Would have liked there to be more Q&As throughout the course videos. Really helps students learn/grasp content when interacting with it (via multiple choice, not just rhetorical questions) as we go. The video also looses a lot of its purpose when it's only a close-up of the professors. Being able to see the professors and personalizing the message it is great, but I think there could have been more supporting content (e.g. drawing on screen, pointing, diagrams etc.). Also, whenever there was a link on the video (like the youtube link in Prof. Bell's section), it was not a clickable link. Would have also liked to see what questions I got right/wrong on the quizes and exams so that I could learn from them.
By Aleksei B•
Topics on the course are somewhat "scattered": the first week gives some important fundamentals of marketing, but the rest are quite specific. As a results, the course lacks certain system and approach of creating the system view onto subject. The lack of links/downloadable course materials also makes it less convenient, especially when it comes to accessing some video links shown in the course: additional time is spent just for retyping them. Having lecture slides and lists of external sources also could be useful.
By David R•
This course has some good content (Barbara Ward's parts are excellent), but the instructional designer did not do a great job. There is an obvious lack of attention to detail - quizzes pop up in mid-sentence, tests include material that is not covered yet (or at all), and speakers refer to topics that other lecturers covered (which they didn't). This mars the brand of both Wharton and Coursera. Step it up a level and get the details right!
By Matthew V•
Material felt high-level and introductory. Seems useful for supplementary education for non-business students or people who want a gentle introduction. Using 20th-century style teaching tactics – dry lectures, emphasizing rote memorization, lack of directly applying knowledge – as well as the high-level information introduced keeps the course from being overly valuable.
By Joshua P•
First 2 lessons were easy to follow, and gave relatable information. 3rd lesson was trying to explain topics that required technical and analytical explanations, but the course isn't long enough for that type of learning. Keep it high level and easy to connect with real life. 3rd lesson was easy too follow but personally, I did not find it all that interesting.
By Alice G•
I value week 2 course most. Week 4 and 5 are too simple for Master students. If this course would provide slides, reading materials and explanation of quiz, it will be better.
I feel inconvenient to guess the correct answer when I chose the wrong option. There is no explanation or correct answer after quiz.
Still, thank for providing this class for beginners.
By michael N•
I found that listening to pro Kahn was easier than note taking because the text from her lecture wasnt always correct; a bit of stuttering and waffling made it hard to re-read my notes. pro fader was the best; he was concise and coherent. Pro Raju made me fall asleep a few times. found his lectures pretty boring. Long winded powerpoint presentations.
Info was clear enough for beginners without any business foundation. However, the videos seemed to be shot at 2013, which was a bit too outdated. Nowadays we have social marketing, A.I. etc.. Would love to see if Coursera could do an update, and would love to attend professors' class again if they are talking about A.I. Marketing. (laugh)
By Joonik K•
I was expecting a lecture with a tight and well-defined course, but I had a feeling that the many different ideas presented weren't closely related with each other, giving a feeling of disorganization.
However, I still was able to learn the primary and important pricples of marketing, and I still would recommend this lecture to a friend.
By Lutz E•
Has some very interesting topics. If you don't know anything about marketing in the beginning, you won't after this course either. If you already had a good marketing course in the past, this one might be a worthwhile addition. Like the other Wharton business foundation courses severely shortened compared to the initial installments.
By Nimish S•
A good introductory course especially if completing the business foundations series. But if not, this course delves to deep into new(almost cutting edge and original) practices in marketing while totally omiting conventional methods
By Madhuri I•
The course was good in the begining and extremely mediocre towards the end. The pricing and branding lectures were extremely tedious. (Week 3 and 4). Expected better lecturers and knowledge from this premium specialization.
By Nikita P•
Nice course to get some introductory information about marketing. However, the course emphasizes too much on branding, which is probably not the most essential part of marketing to be covered in such an overview course.