AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AT
Dec 2, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
By Ishreen B
•Nov 25, 2020
I really like the teaching method of Ms. Barbara khan. Her notes were crystal clear as well as her examples made the concepts much easier to understand
By Aidan O
•Apr 1, 2020
Gave me a basic understanding of marketing with some good examples. Could you some flow diagrams to help the user see how it all fits together though.
By krishna a
•Mar 26, 2020
Slide of course should be provided to recall certain important things . Certain Question for practice could have added during lectures by Prof . Raju
By Rajeev K
•May 15, 2017
The course was being taught in a very good way apart from few instances where the Professors have gone little fast to complete a specific topic.
By Steven M
•Jan 3, 2016
The course was a nice introduction to the world of marketing. I liked the many references to actual companies and their endeavours in marketing.
By seah y n
•Dec 27, 2018
Insightful and relevant. 4 Stars due to the lack of notes on the content to help with revision and recall. Otherwise - content was interesting.
By Moncef S
•Jun 20, 2016
Interesting course that introduces marketing from a very general point of view. Th examples and case studies enrich deeply the course quality.
By Karim M H E H E
•Feb 7, 2016
I think that the course is full of new concepts. I don't know how to say that, but I believe that discussion is not enough to learn marketing.
By Ambarish M
•Jun 4, 2020
very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.
By Abey A
•Jan 7, 2017
Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.
By Yan Z
•Jan 12, 2016
It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!
By Anna S B
•May 9, 2021
Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.
By Harnon M R
•Jul 14, 2017
Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!
By Rahul G
•Dec 24, 2019
This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.
By Bianca W
•Mar 2, 2018
A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!
By Manoj K T
•Apr 25, 2020
Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"
By Kathryn S
•Jan 9, 2022
Excellent branding courses. I felt Module 3 should have been broken up in two separate modules, with Pricing being a separate module.
By Adrian V R
•May 21, 2020
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
By kris G
•Apr 4, 2020
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
By William H L
•Dec 24, 2018
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.
By Kelly D
•Apr 30, 2017
Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.
By B. Y
•May 6, 2020
The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!
By Muhammad S
•Jan 11, 2019
Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School
By Le H T
•Dec 15, 2015
This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.
Many thanks :)
By Vyom G
•May 4, 2020
The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.