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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,150 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2026 - 2050 of 2,320 Reviews for Introduction to Marketing

By Ishreen B

Nov 25, 2020

I really like the teaching method of Ms. Barbara khan. Her notes were crystal clear as well as her examples made the concepts much easier to understand

By Aidan O

Apr 1, 2020

Gave me a basic understanding of marketing with some good examples. Could you some flow diagrams to help the user see how it all fits together though.

By krishna a

Mar 26, 2020

Slide of course should be provided to recall certain important things . Certain Question for practice could have added during lectures by Prof . Raju

By Rajeev K

May 15, 2017

The course was being taught in a very good way apart from few instances where the Professors have gone little fast to complete a specific topic.

By Steven M

Jan 3, 2016

The course was a nice introduction to the world of marketing. I liked the many references to actual companies and their endeavours in marketing.

By seah y n

Dec 27, 2018

Insightful and relevant. 4 Stars due to the lack of notes on the content to help with revision and recall. Otherwise - content was interesting.

By Moncef S

Jun 20, 2016

Interesting course that introduces marketing from a very general point of view. Th examples and case studies enrich deeply the course quality.

By Karim M H E H E

Feb 7, 2016

I think that the course is full of new concepts. I don't know how to say that, but I believe that discussion is not enough to learn marketing.

By Ambarish M

Jun 4, 2020

very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.

By Abey A

Jan 7, 2017

Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.

By Yan Z

Jan 12, 2016

It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!

By Anna S B

May 9, 2021

Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.

By Harnon M R

Jul 14, 2017

Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!

By Rahul G

Dec 24, 2019

This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.

By Bianca W

Mar 2, 2018

A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!

By Manoj K T

Apr 25, 2020

Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"

By Kathryn S

Jan 9, 2022

Excellent branding courses. I felt Module 3 should have been broken up in two separate modules, with Pricing being a separate module.

By Adrian V R

May 21, 2020

I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw

By kris G

Apr 4, 2020

Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.

By William H L

Dec 24, 2018

Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.

By Kelly D

Apr 30, 2017

Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.

By B. Y

May 6, 2020

The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!

By Muhammad S

Jan 11, 2019

Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School

By Le H T

Dec 15, 2015

This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.

Many thanks :)

By Vyom G

May 4, 2020

The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.