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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,614 ratings
2,259 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2051 - 2075 of 2,237 Reviews for Introduction to Marketing

By Adriana W

May 14, 2020

Good guidance into the Introduction to marketing.

Easy to follow analogies.

By Sarah J H

Jun 11, 2018

Loved the course but the materials are from 2013 and so could be updated

By Collins O B

Jun 23, 2017

Great Course! Got to understand most of the basic concepts in marketing.

By huzhanfox

Nov 19, 2018

The lectures are helpful. But no slides download is a bit inconvenient.

By Nancy L

Apr 12, 2018

Course content is very up-to date, but not very structured as a whole.

By Paul G

Mar 30, 2016

Very informative, but I wish it was a bit longer and more indepth! :)

By Kevin S

May 6, 2021

This is a pretty high level overview. It is indeed an "Introduction"

By Joan M

Jul 15, 2019

Very interesting and informative. I got a lot of ideas for my books.

By Qi K

Jan 24, 2018

定位大陆,视频不翻墙无法加载,于是磕磕碰碰靠看字幕学完了这一系列课程。我刚庄行进入MKT领域,很多知识都可以拿来立即使用! 非常感谢!

By Dhruvil K

Jul 2, 2016

The content is very well explained. Must take course for beginners.

By Lukshyaraj S

May 4, 2020

beautifully explained non detailed course with vivid explanations

By Cherag B

Mar 31, 2019

The test had a few very specific questions - but overall great !

By Malende S

Dec 11, 2017

some quizzes where quite difficult but learnt a lot from course

By Lungisa S

May 24, 2022

This was exceptional course! I'm greatful for the opportunity.

By rebecca

Sep 12, 2019

Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.

By Kat

Aug 25, 2017

Overall great information and easily understood presentations.

By Sarah E

Jun 5, 2017

Could have used more examples to drive home conceptual points.

By Abhishek M

Dec 28, 2015

The course is good and it covers various aspects of marketing.

By Yoshi F T

Mar 7, 2019

It has been possible to learn a basic framework of Marketing.

By Nicholas J N

Jan 14, 2022

Kind of boring but very informative and obviously important

By Deleted A

Jan 3, 2021

Material was well-presented and concepts clearly explained.

By Matilda M

Jul 29, 2018

Great overview, easy to understand without prior knowledge.

By Lauren R

Jul 30, 2020

Examples could get refreshed, otherwise great instruction.

By Tanchanok C

Apr 25, 2020

It’s really useful. I’m happy to be part of this course.

By shikhar p

Apr 22, 2019

good quality ,great insights for people new to marketing