Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Cisco J I•
A great, definitive introduction to key concepts in marketing and branding!
By Nina S•
Good quality videos with in-video participation prompts to keep you engaged
By Marco L•
Interesting, well delivered concepts. I enjoyed studying marketing basics.
By Adriana W•
Good guidance into the Introduction to marketing.
Easy to follow analogies.
By Sarah J H•
Loved the course but the materials are from 2013 and so could be updated
By Collins O B•
Great Course! Got to understand most of the basic concepts in marketing.
The lectures are helpful. But no slides download is a bit inconvenient.
By LIN C•
Course content is very up-to date, but not very structured as a whole.
By Paul G•
Very informative, but I wish it was a bit longer and more indepth! :)
By Kevin S•
This is a pretty high level overview. It is indeed an "Introduction"
By Joan M•
Very interesting and informative. I got a lot of ideas for my books.
By Qi K•
By Dhruvil K•
The content is very well explained. Must take course for beginners.
By Lukshyaraj S•
beautifully explained non detailed course with vivid explanations
By Cherag B•
The test had a few very specific questions - but overall great !
By Malende S•
some quizzes where quite difficult but learnt a lot from course
Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.
Overall great information and easily understood presentations.
By Sarah E•
Could have used more examples to drive home conceptual points.
By Abhishek M•
The course is good and it covers various aspects of marketing.
By Yoshi F T•
It has been possible to learn a basic framework of Marketing.
By Monique Y•
Material was well-presented and concepts clearly explained.
By Matilda M•
Great overview, easy to understand without prior knowledge.
By Lauren R•
Examples could get refreshed, otherwise great instruction.
By Tanchanok C•
It’s really useful. I’m happy to be part of this course.