Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Dec 2, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
By Do Z•
Mar 29, 2017
It was a very exciting course. I got to know about the global brands and their branding strategies. I hope to use these strategies to do my own business.
Jan 31, 2016
Definitely the course is good and professors are amazing,but i found it hard to understand all courses and catch up with the process..tests are hard,too.
By Ishreen B•
Nov 25, 2020
I really like the teaching method of Ms. Barbara khan. Her notes were crystal clear as well as her examples made the concepts much easier to understand
By Aidan O•
Apr 1, 2020
Gave me a basic understanding of marketing with some good examples. Could you some flow diagrams to help the user see how it all fits together though.
By krishna a•
Mar 26, 2020
Slide of course should be provided to recall certain important things . Certain Question for practice could have added during lectures by Prof . Raju
By Rajeev K•
May 15, 2017
The course was being taught in a very good way apart from few instances where the Professors have gone little fast to complete a specific topic.
By Steven M•
Jan 3, 2016
The course was a nice introduction to the world of marketing. I liked the many references to actual companies and their endeavours in marketing.
By seah y n•
Dec 27, 2018
Insightful and relevant. 4 Stars due to the lack of notes on the content to help with revision and recall. Otherwise - content was interesting.
By Moncef S•
Jun 20, 2016
Interesting course that introduces marketing from a very general point of view. Th examples and case studies enrich deeply the course quality.
By Karim M H E H E•
Feb 7, 2016
I think that the course is full of new concepts. I don't know how to say that, but I believe that discussion is not enough to learn marketing.
By Ambarish M•
Jun 4, 2020
very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.
By Abey A•
Jan 7, 2017
Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.
By Yan Z•
Jan 12, 2016
It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!
By Anna A S•
May 9, 2021
Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.
By Harnon M R•
Jul 14, 2017
Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!
By Rahul G•
Dec 24, 2019
This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.
By Bianca W•
Mar 2, 2018
A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!
By Manoj K T•
Apr 25, 2020
Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"
By Kathryn S•
Jan 9, 2022
Excellent branding courses. I felt Module 3 should have been broken up in two separate modules, with Pricing being a separate module.
By Adrian V R•
May 21, 2020
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
By kris G•
Apr 4, 2020
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
By William H L•
Dec 24, 2018
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.
By Kelly D•
Apr 30, 2017
Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.
By Boyi Y•
May 6, 2020
The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!
By Muhammad S•
Jan 11, 2019
Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School