AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
By GUO N
•Mar 25, 2021
good
By shubham r
•Jun 17, 2020
Good
By aadityafatehpuriya
•Nov 14, 2019
good
By akshat p
•Nov 8, 2019
good
By Ren P
•Apr 22, 2017
GOOD
By Keerti M
•Apr 26, 2016
good
By 许雅竹
•Apr 17, 2016
简洁清晰
By Mohammed H
•Mar 26, 2016
Nice
By Pavel K
•Jan 27, 2016
Good
By Mohamed A
•Dec 28, 2015
good
By Miguel E C
•Oct 7, 2020
4.5
By sabrina
•Jan 11, 2024
ok
By Jonathan R
•Oct 19, 2023
7
By Duaa s a
•Oct 13, 2022
By omobolanle A
•Aug 7, 2022
By معاذ ه ع
•Jul 19, 2022
H
By Ashok R
•Jul 31, 2019
G
By So Y K
•Mar 31, 2019
T
By Fardad G
•Jul 22, 2018
t
By Eric H
•Feb 22, 2018
B
By wbcngd
•Jan 18, 2017
E
By D N S B
•Sep 13, 2016
I
By P K S
•Dec 5, 2015
m
By Ali T
•Sep 1, 2019
I learned a lot even though my emotions towards the lectures were not all positive: David Bells' lectures were fantastic and what you can hope for from a professor who is doing research. Barbara E. Kahns' lectures were interesting too, although I felt it mainly targeted towards larger corporations. As her view of marketing was only through the lense of branding. Which I find important but incomplete. I had the hardest time going through the lectures and the book of Peter Fader. Although the idea is interesting, these lectures were much less focused on their actual research. Nore could he present many positive role models from the real world. Rather, it felt like a call for a religious type of belief where you should trust that companies who don't do this are doomed and only those companies who fully immerse themselves into this approach will succeed in the future. It was hard for me to filter out the dogma from research. Overall, I really learned a lot and I got what I were looking for: learning new ideas and approaches that I would not naturally search for. Which is why I gave it a 4 star.
By Chelsea t
•Oct 17, 2018
The flow of content is great in the first two weeks and the final week. However, week three, despite Prof. Bell's enjoyably jovial demeanor, seems to drag on forever. Week three takes you totally off the rails with its missing content (cut for the sake of shortening the duration of the course, but done in a way that leaves a lot to be desired) and its lack of sufficient transitions and connections between topics. Professor Kahn's lectures were my favorite, due to her clear way of explaining concepts and giving multiple examples that very clearly demonstrate her point. Speaking of examples, this course could also use a overhaul to bring it back up to date. Five years may not seem like a long time, but that's practically decades when it comes to marketing communications! Overall, this course is a great refresher for those who've studied ad/IMC/branding already, and a good starting point for those just getting into the field.