Andrei Lazar account profile
Personal details
Andrei Lazar
Work preferences
Desired roles
Social Media Strategist / Specialist
(Entry-level)
User Experience (UX) Designer
(Entry-level)
Digital Marketing Manager
(Mid-level)
Additional info
Links & Resume
Dynamic Marketing Manager with a proven track during my internship at Vudoo srl and at the only ice skating rink in Florence, Palaghiaccio Giglio Bianco, excelling in campaign development and brand growth. Expert in SEO optimization and customer relationship management, I successfully enhanced community engagement and drove significant visitor increases through strategic event planning and creative direction.
Experience
Work history
Marketing Manager at Palaghiaccio Giglio Bianco
(November 2024 - February 2025)
In my role as Marketing Manager, I was entrusted with architecting and executing the complete marketing strategy from the ground up. This was a comprehensive, hands-on position where I personally created all visual content and promotional copy. Leveraging my own professional equipment, including a Dji Air 3S and a FujiFilm XT30II, I produced high-quality assets to power our entire online presence, from social media channels to ad campaigns aimed at driving engagement and awareness.
Digital Marketing Specialist at Vudoo srl
(November 2023 - November 2024)
My responsibilities quickly expanded to include managing 13 social media accounts for a diverse client portfolio, including both small businesses like Giglio Marino Srl and major brands such as Bocelli 1831. I also drove measurable results in paid advertising; for Catinari Tuscany, one of Italy’s premier chocolate brands, I optimized their Easter Google Ads campaign to increase the CTR by 40% and lower the bounce rate by 25% year-over-year.
Education
Credentials
MitAcademy
Bachelor's degree in Business, graduated December 2024
December 2021 - December 2024