This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
207,107 already enrolled
Get in-depth knowledge of a subject
4.6
(16,774 reviews)
Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Analytics
- Financial Analysis
- Descriptive Analytics
- Process Optimization
- Human Resources
- Operations Research
- Marketing Analytics
- Business Operations
- Human Resource Strategy
- Customer Analysis
- Financial Data
- Operational Efficiency
- Data-Driven Decision-Making
- People Analytics
- Operational Analysis
- Financial Statement Analysis
- Predictive Analytics
- Peer Review
- Customer Insights
- Business Analytics
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics
Course 114 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Descriptive Analytics
Category: Customer Analysis
Category: Customer Insights
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Regression Analysis
Category: Data Collection
Category: Process Optimization
Category: Market Research
Category: Business Analytics
Category: Analytics

Operations Analytics
Course 212 hours
What you'll learn
Skills you'll gain
Category: Decision Making
Category: Forecasting
Category: Simulation and Simulation Software
Category: Business Modeling
Category: Business Operations
Category: Predictive Analytics
Category: Operational Analysis
Category: Business Analytics
Category: Data Analysis
Category: Inventory and Warehousing
Category: Data-Driven Decision-Making
Category: Demand Planning
Category: Descriptive Analytics
Category: Operations Research
Category: Process Optimization
Category: Operations Management
Category: Strategic Decision-Making
Category: Analytics
Category: Risk Analysis
Category: Supply Chain Planning

People Analytics
Course 310 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Organizational Effectiveness
Category: Network Analysis
Category: Performance Analysis
Category: Talent Management
Category: Analytics
Category: Predictive Analytics
Category: Collaboration
Category: Performance Management
Category: Workforce Planning
Category: Employee Performance Management
Category: Employee Retention
Category: Data Analysis
Category: Human Resources
Category: Data-Driven Decision-Making
Category: Human Resource Strategy

Accounting Analytics
Course 411 hours
What you'll learn
Skills you'll gain
Category: Financial Analysis
Category: Predictive Analytics
Category: Financial Forecasting
Category: Fraud detection
Category: Financial Statement Analysis
Category: Expense Management
Category: Analytics
Category: Advanced Analytics
Category: Business Metrics
Category: Accounting
Category: Finance
Category: Corporate Strategy
Category: Operational Analysis
Category: Key Performance Indicators (KPIs)
Category: Financial Data
Category: Anomaly Detection
Category: Process Optimization
Category: Return On Investment

Business Analytics Capstone
Course 515 hours
What you'll learn
Skills you'll gain
Category: Problem Management
Category: Operational Efficiency
Category: Advertising
Category: Business Analytics
Category: Peer Review
Category: Marketing
Category: Business Strategies
Category: Strategic Decision-Making
Category: Analysis
Category: Digital Advertising
Category: Marketing Analytics
Category: Performance Measurement
Category: Data Analysis
Category: Presentations
Category: Operations
Category: Marketing Strategies
Category: Data-Driven Decision-Making
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors


Offered by
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."











