The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.
Campaign Performance Reporting, Visualization, & Improvement
Campaign Performance Reporting, Visualization, & Improvement
This course is part of Unilever Digital Marketing Analyst Professional Certificate
Instructor: Unilever Team
Access provided by American University of Bahrain
4,581 already enrolled
Gain insight into a topic and learn the fundamentals.
41 reviews
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Data Storytelling
- Marketing Effectiveness
- Marketing Analytics
- Performance Reporting
- Market Analysis
- Return On Investment
- Data Visualization Software
- Performance Measurement
- Data Access
- Cross-Channel Marketing
- Advertising Campaigns
- Marketing Channel
- Marketing Strategies
- Smart Goals
- Data Quality
- Key Performance Indicators (KPIs)
- Data Ethics
- Skills section collapsed. Showing 9 of 17 skills.
Details to know
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Assessments
32 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Unilever
There are 4 modules in this course
In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.
What's included
10 videos8 readings8 assignments
In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.
What's included
7 videos3 readings8 assignments1 discussion prompt
In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).
What's included
9 videos9 readings9 assignments
In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.
What's included
10 videos9 readings7 assignments
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