In this course, you will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.

By the end of this course, you will be able to: - Define social media marketing and describe its purpose - Describe the benefits of social media marketing - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising -Understand the difference between paid, owned, and earned social media marketing -Describe how social media marketing fits into the marketing funnel