Email marketing success depends on measuring what matters. This Short Course was created to help marketing professionals accomplish strategic KPI monitoring that drives business results. By completing this course, you'll master the essential framework for selecting, tracking, and reporting email marketing KPIs that align with your business objectives.
Monitor Email KPIs: Performance Measurement & Analytics
Monitor Email KPIs: Performance Measurement & Analytics
Instructor: Hurix Digital
Access provided by Merck
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understanding that true KPIs are metrics directly tied to business objectives, not just vanity metrics.
Recognizing that well-maintained dashboards enable data-driven decision making and demonstrate marketing accountability.
Learning to interpret KPI variations within broader business context and industry benchmarks.
Develop skills to identify performance trends early and propose solutions before issues escalate into larger problems.
Skills you'll gain
- Performance Reporting
- Marketing Analytics
- Dashboard Creation
- Data Visualization
- Business Reporting
- Performance Measurement
- Variance Analysis
- Performance Analysis
- Performance Metric
- Email Marketing
- Data Storytelling
- Management Reporting
- Business Metrics
- Strategic Communication
- Key Performance Indicators (KPIs)
- Performance Improvement
- Data Presentation
- Benchmarking
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
Recently updated!
March 2026
See how employees at top companies are mastering in-demand skills
There are 2 modules in this course
Instructor
443 Courses46,431 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
Coursera
Coursera
Coursera
