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Foundations of Marketing Analytics

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

Status: Social Media Analytics
Status: Exploratory Data Analysis
IntermediateSpecialization

Top reviews across Foundations of Marketing Analytics

Reviewed Aug 20, 2019
Course: Meaningful Marketing Insights

It was an amazing course. But i found some of the statistical models difficult to understand so needed to go back and review my statistics a bit to grapple with it. Overall, a brilliant course.

Reviewed Jun 4, 2017
Course: Managing Uncertainty in Marketing Analytics

Great course with very applicable skills for professional or personal life.

Reviewed Mar 30, 2020
Course: Forecasting Models for Marketing Decisions

Incredibly useful and practical. Professor Schweidel keeps a good pace, and each video is engaging. I have already put everything into practice at work!

Reviewed Dec 24, 2019
Course: Survey analysis to Gain Marketing Insights

nice course to understand practical application of taking surveys and analyzing them

Reviewed Aug 8, 2020
Course: Introduction to Social Media Analytics

Great course for marketing purposes, less for intelligence

Reviewed Apr 23, 2020
Course: Marketing Analytics Capstone Project

Great course. Amazing content. Incredibly well explained by Professor Schweidel. I have learnt a lot. Thank you!

Reviewed Aug 31, 2019
Course: Meaningful Marketing Insights

One of the best courses on analytics. You will use excel, real data, and your own insights. It's a package.

Reviewed Jun 10, 2020
Course: Managing Uncertainty in Marketing Analytics

The instructor instructions were very brief for the assignments and tests. The questions in the test were very difficult to understand as to what answer is required.

Reviewed Dec 14, 2020
Course: Survey analysis to Gain Marketing Insights

This course if very useful for Business and Entrepreneurs

Reviewed Nov 11, 2017
Course: Introduction to Social Media Analytics

Very useful tools presented, great explanations and perfect walk through with Excel.

Reviewed May 8, 2017
Course: Meaningful Marketing Insights

Very interesting course with lots of career pertinent information and learning.

Reviewed Nov 14, 2020
Course: Survey analysis to Gain Marketing Insights

Recommended course! Information provided straight to the point.