5.0
Reviewed Jul 24, 2025This course was an eye-opening introduction into the power of prompt engineering and how strategic inputs can drive more accurate, creative, and relevant responses from generative AI models.
Generative AI: Prompt Engineering Basics
As generative AI (GenAI) reshapes workplaces and job roles, using it effectively is now essential. Prompt engineering is the key to directing GenAI models and refining their output for desired results. This course is for professionals, executives, students, and AI enthusiasts ready to harness prompt engineering to unlock tools like ChatGPT. You’ll learn practical techniques, structured methods, and best practices for crafting strong prompts. Explore zero-shot and few-shot prompting to boost reliability and output quality. Discover advanced methods such as the Interview Pattern, Chain-of-Thought, and Tree-of-Thought to produce accurate, context-aware responses. Hands-on labs and projects provide experience with multimodal prompting, the playoff method, and image generation. You’ll practice blending text and visuals and evaluating AI outputs for precision and usefulness. Podcasts, dialogues, and discussions link theory to real-world scenarios, while expert insights highlight strategies for effective prompt use. A final project and graded assessments ensure you can apply these techniques with confidence, leaving you with practical, job-ready skills. Hear from practitioners about the techniques and artistry behind writing impactful prompts. Enroll today to master prompt engineering and unlock GenAI’s potential.
Status: Prompt Patterns
Status: Prompt Engineering
BeginnerCourse10 hours
Featured reviews
5.0
Reviewed Feb 27, 2025Excellent course that brings clarity to the new world of Artificial Intelligence. I needed to understand why AI was so important and now I know! Thanks IBM and Coursera.
5.0
Reviewed Aug 3, 2024Me gusto mucho, es muy entretenido y me resulto de gran ayuda todos estos consejos que claramente pondre en practica. GRACIAS COURSERA Y SENATEC :)
5.0
Reviewed Aug 2, 2024The course was so useful and informative. You can learn a lot about how to use the right prompts when using AI in order to get the ideal outcome.
5.0
Reviewed Feb 21, 2024EXcellent! So well organized and clear, the possibility to practice really makes you feel you are learning and automatically triggers new ideas on which to apply the learned lessons.
5.0
Reviewed Aug 29, 2024All techniques and tools were explained in a very clear manner. Labs are built for ease of use and are good hands-on experience to get the graps of the concepts and their benefits
5.0
Reviewed Aug 26, 2024Excellent course. I really enjoyed the practical exercises - hands on that allowed me to work with the tool and explore its functionality in a guided way.
5.0
Reviewed Feb 2, 2025Insightful! Glad I pick this up to learn all the science and art around prompt engineering. The hands-on exercise and tips given were very helpful.
5.0
Reviewed Mar 11, 2026This is an excellent course for beginners. It clearly aligns the mind to think and write in a particular way that helps in getting better results from the AI tools.
5.0
Reviewed Sep 30, 2025Provide basics of Generative AI Prompt Engineering through instruction, guided online activities, practice quizzes and reinforced by appearances of Industry Practitioners. Excellent Class!
5.0
Reviewed Oct 30, 2025Excellently curated course with very practical examples and lab work time which was so enriching. Thank you, team IBM, for training me on effective prompt engineering!
5.0
Reviewed Jan 9, 2024The AI course offers a brief overview of key concepts. Some videos feel rushed, focusing more on tool names than substantive learning. It's a decent starting point but lacks depth on specific tools.