Make your marketing data work harder for you. In this course, you’ll learn how to turn scattered campaign reports into clear, executive-ready dashboards and use them to drive smarter budget decisions. Explore how to integrate data sources, interpret performance trends, and reallocate spend for maximum ROI. By the end, you’ll think—and act—like a data-savvy marketer who knows how to tell the story behind every dollar.

Visualize & Optimize Your Marketing Spend

Visualize & Optimize Your Marketing Spend
This course is part of AI-Powered Modern Marketing Specialization

Instructor: ansrsource instructors
Access provided by Santander Brasil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
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Shareable certificate
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Taught in English
Recently updated!
December 2025
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Build your subject-matter expertise
This course is part of the AI-Powered Modern Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There is 1 module in this course
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