In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Business Foundations Specialization

Business Foundations Specialization
Solve Real Business Problems.
Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
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314,957 already enrolled
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Accrual Accounting
- Branding
- Capital Budgeting
- Corporate Finance
- Finance
- Financial Accounting
- Financial Reporting
- Financial Statement Analysis
- Financial Statements
- Human Capital
- Marketing
- Operational Efficiency
- Operations Management
- Peer Review
- People Management
- Process Analysis
- Process Management
- Project Design
- Return On Investment
- Strategic Marketing
Details to know

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Taught in English
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Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 6 course series
Introduction to Marketing
Course 1 13 hours
Introduction to Financial Accounting
Course 2 15 hours

Managing Social and Human Capital
Course 3 9 hours
Introduction to Corporate Finance
Course 4 9 hours
Introduction to Operations Management
Course 5 16 hours

Wharton Business Foundations Capstone
Course 6 16 hours
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