In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Business Foundations Specialization


Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Operational Efficiency
- Marketing Planning
- Return On Investment
- People Management
- Financial Modeling
- Financial Statements
- Financial Reporting
- Process Management
- Financial Statement Analysis
- Peer Review
- Financial Accounting
- Process Analysis
- Marketing
- Human Capital
- Branding
- Corporate Finance
- Capital Budgeting
- Go To Market Strategy
- Operations Management
- Finance
Details to know

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Taught in English
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Specialization - 6 course series

Introduction to Marketing
Course 111 hours
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Brand Strategy
Category: Marketing
Category: Customer experience strategy (CX)
Category: Customer Insights
Category: Marketing Strategy and Techniques
Category: Branding
Category: Go To Market Strategy
Category: Brand Awareness
Category: Target Market
Category: Integrated Marketing Communications
Category: Marketing Planning
Category: Marketing Communications

Introduction to Financial Accounting
Course 213 hours
What you'll learn
Skills you'll gain
Category: Financial Statements
Category: Cash Flows
Category: Depreciation
Category: Accrual Accounting
Category: Financial Statement Analysis
Category: Balance Sheet
Category: Bookkeeping
Category: Financial Accounting
Category: Financial Reporting
Category: Income Statement
Category: Financial Analysis
Category: Revenue Recognition
Category: Accounting

Managing Social and Human Capital
Course 37 hours
What you'll learn
Skills you'll gain
Category: Employee Performance Management
Category: People Management
Category: Human Capital
Category: Decision Making
Category: Job Analysis
Category: Organizational Structure
Category: Organizational Change
Category: Organizational Leadership
Category: Constructive Feedback
Category: Change Management
Category: Compensation Management
Category: Leadership and Management
Category: Team Motivation
Category: Organizational Effectiveness
Category: Talent Recruitment
Category: Human Resource Strategy

Introduction to Corporate Finance
Course 47 hours
What you'll learn
Skills you'll gain
Category: Cash Flows
Category: Corporate Finance
Category: Capital Budgeting
Category: Financial Analysis
Category: Financial Modeling
Category: Risk Analysis
Category: Cash Flow Forecasting
Category: Return On Investment
Category: Financial Acumen
Category: Cost Benefit Analysis
Category: Business Valuation
Category: Financial Management
Category: Asset Management

Introduction to Operations Management
Course 514 hours
What you'll learn
You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
Skills you'll gain
Category: Operations Management
Category: Process Improvement
Category: Supply Chain Management
Category: Continuous Improvement Process
Category: Capacity Planning
Category: Root Cause Analysis
Category: Statistical Process Controls
Category: Process Analysis
Category: Process Flow Diagrams
Category: Process Management
Category: Lean Methodologies
Category: Quality Management
Category: Operational Efficiency
Category: Inventory Management System
Category: Workflow Management

Wharton Business Foundations Capstone
Course 614 hours
What you'll learn
Skills you'll gain
Category: Business
Category: Marketing Strategies
Category: Accounting
Category: Consumer Behaviour
Category: Feasibility Studies
Category: Project Design
Category: Marketing
Category: Case Studies
Category: Competitive Analysis
Category: Finance
Category: Strategic Thinking
Category: Business Planning
Category: Business Analysis
Category: Financial Accounting
Category: Marketing Planning
Category: Analysis
Category: Peer Review
Category: New Business Development
Category: Entrepreneurship
Category: Product Development
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