Custom Attribution Modeling with Google Analytics

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In this Guided Project, you will:

Understand and describe attribution modeling standards

Build and share a custom Analytics attribution model

Export data to elaborate it in Spreadsheets

Clock1 hour
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1-hour long project-based course, you will learn how to build and share a custom attribution model in Google Analytics, understand attribution modeling, export and import data for elaboration outside of Analytics platform. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

  • Digital Marketing
  • Marketing
  • Advertising
  • Analytics
  • Attribution (Marketing)

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Familiarize with Google Analytics interface

  2. Understand goals, conversions, Multi Channel Funnels and attribution models

  3. Apply and compare attribution models

  4. Personalize Multi Channel Funnels

  5. Custom build a Google Analytics attribution model

  6. Share a custom attribution model

  7. Export data for utilization in external tools

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.