Coursera Project Network
Custom Attribution Modeling with Google Analytics
Coursera Project Network

Custom Attribution Modeling with Google Analytics

Taught in English

Angelo Paolillo

Instructor: Angelo Paolillo

4,488 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

1 hour
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.5

(82 reviews)

What you'll learn

  • Understand and describe attribution modeling standards

  • Build and share a custom Analytics attribution model

  • Export data to elaborate it in Spreadsheets

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

1 hour
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.5

(82 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

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  • Gain hands-on experience solving real-world job tasks
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Familiarize with Google Analytics interface

  2. Understand goals, conversions, Multi Channel Funnels and attribution models

  3. Apply and compare attribution models

  4. Personalize Multi Channel Funnels

  5. Custom build a Google Analytics attribution model

  6. Share a custom attribution model

  7. Export data for utilization in external tools

Recommended experience

This project is for beginners, no particular background is required however a general understanding of online marketing principles is preferable.

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Instructor

Angelo Paolillo
Coursera Project Network
50 Courses259,144 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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4.5

82 reviews

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  • 4 stars

    18.29%

  • 3 stars

    3.65%

  • 2 stars

    1.21%

  • 1 star

    6.09%

SS
5

Reviewed on Jul 14, 2021

NL
5

Reviewed on Sep 14, 2020

MS
4

Reviewed on Sep 15, 2020

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