Custom Attribution Modeling with Google Analytics

4.4
stars
21 ratings
Offered By
Coursera Project Network
In this Guided Project, you will:

Understand and describe attribution modeling standards

Build and share a custom Analytics attribution model

Export data to elaborate it in Spreadsheets

Clock2 hours/week
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1-hour long project-based course, you will learn how to build and share a custom attribution model in Google Analytics, understand attribution modeling, export and import data for elaboration outside of Analytics platform. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Digital MarketingMarketingAdvertisingAnalyticsAttribution (Marketing)

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Familiarize with Google Analytics interface

  2. Understand goals, conversions, Multi Channel Funnels and attribution models

  3. Apply and compare attribution models

  4. Personalize Multi Channel Funnels

  5. Custom build a Google Analytics attribution model

  6. Share a custom attribution model

  7. Export data for utilization in external tools

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

  • By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

  • Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

  • Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

  • You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

  • Guided Projects are not eligible for refunds. See our full refund policy.

  • Financial aid is not available for Guided Projects.

  • Auditing is not available for Guided Projects.

  • At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

  • Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

  • You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

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