Getting Started in Google Analytics

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In this Free Guided Project, you will:

Set up a Google Analytics account and add your website.

Understand how Google Analytics organizes data.

Interpret the Audience, Acquisition and Behavior reports.

Showcase this hands-on experience in an interview

Clock1 hour
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


No prerequisites required.

Skills you will develop

  • Search Engine Optimization (SEO)
  • Google Analytics
  • website performance

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a Google Analytics account and connect your website.

  2. Add a View to eliminate internal traffic.

  3. Understand 'The Funnel' and how it is used in Google Analytics.

  4. Explore the various user-defined parameters in the Audience Overview report.

  5. Interpret the data from various Audience reports to make effective decisions.

  6. Interpret the data from Acquisition and Behavior reports to make effective decisions.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step



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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.