Coursera Project Network
Getting Started in Google Analytics
Coursera Project Network

Getting Started in Google Analytics

Taught in English

Carma Baughman

Instructor: Carma Baughman

69,780 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

1 hour
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.4

(1,400 reviews)

What you'll learn

  • Set up a Google Analytics account and add your website.

  • Understand how Google Analytics organizes data.

  • Interpret the Audience, Acquisition and Behavior reports.

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

1 hour
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.4

(1,400 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a Google Analytics account and connect your website.

  2. Add a View to eliminate internal traffic.

  3. Understand 'The Funnel' and how it is used in Google Analytics.

  4. Explore the various user-defined parameters in the Audience Overview report.

  5. Interpret the data from various Audience reports to make effective decisions.

  6. Interpret the data from Acquisition and Behavior reports to make effective decisions.

Recommended experience

No prerequisites required.

5 project images

Instructor

Instructor ratings
4.4 (161 ratings)
Carma Baughman
Coursera Project Network
7 Courses83,796 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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4.4

1,400 reviews

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