Set up a Google Analytics account and add your website.
Understand how Google Analytics organizes data.
Interpret the Audience, Acquisition and Behavior reports.
Showcase this hands-on experience in an interview
In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
No prerequisites required.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Google Analytics account and connect your website.
Add a View to eliminate internal traffic.
Understand 'The Funnel' and how it is used in Google Analytics.
Explore the various user-defined parameters in the Audience Overview report.
Interpret the data from various Audience reports to make effective decisions.
Interpret the data from Acquisition and Behavior reports to make effective decisions.
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Was a great, short and simple course, covering all the basics of analytics of a website. Proper terms and slang were well explainer by the instructor. Overall, was a good course to start from.
Overall, it's a short and good review of some of the basic functions of Goggle analysis. It would be great if the instructor can spare more time explaining how functions help businesses.
I learned some good stuff to help me either help others, or to develop my own website. The data that I can track will be instrumental in helping to increase profits/revenue.
Really liked the way they teach the course. Also, simple explanation is a plus point here. Just wished for more detailed explanation regarding conversions.
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.