Alex Genadinik

Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon Specialization

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Alex Genadinik

Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon Specialization

Ecommerce: Grow Sales On Your Website Or Amazon.

Everything you need to boost sales: SEO, Amazon marketplace marketing, and sales copywriting

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

3 months to complete
at 45 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

3 months to complete
at 45 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to sell on your own website

  • How to sell on marketplaces like Amazon

  • Boost sales conversion rate of all your sales pages

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 8 course series

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Copywriting
Category: Marketing
Category: Consumer Behaviour
Category: Marketing Psychology
Category: Sales Strategy
Category: Sales
Category: Selling Techniques
Category: Promotional Strategies
Category: Target Audience
Category: Marketing Materials
Category: Marketing Strategies
Category: Sales Process

What you'll learn

Skills you'll gain

Category: Branding
Category: Digital Assets
Category: Entrepreneurship
Category: Ideation
Category: Brand Strategy
Category: Search Engine Optimization
Category: Selling Techniques

What you'll learn

Skills you'll gain

Category: Inside Sales
Category: Search Engine Optimization
Category: Development Environment
Category: Web Analytics
Category: AI Workflows
Category: Email Automation
Category: Prompt Engineering
Category: Debugging
Category: Generative AI Agents
Category: Vibe coding
Category: AI Orchestration
Category: Front-End Web Development
Category: Agentic systems
Category: Application Deployment

What you'll learn

Skills you'll gain

Category: Advertising
Category: Search Engine Optimization
Category: Selling Techniques
Category: Copywriting
Category: Product Strategy
Category: Sales Strategy
Category: Customer Engagement
Category: Digital Advertising
Category: Competitive Analysis
Category: Product Marketing
Category: Advertising Campaigns
Category: Keyword Research
Category: Social Media Marketing
Category: Product Promotion

What you'll learn

Skills you'll gain

Category: E-Commerce
Category: Product Strategy
Category: Supplier Management
Category: Order Management
Category: Automation
Category: Inventory Control
Category: Logistics Management
Category: Business Risk Management
Category: Merchant Services
Category: Order Fulfillment
Category: Revenue Management
Category: Profit and Loss (P&L) Management
Category: AI Enablement
Category: Account Management
Category: Product Knowledge

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Rapport Building
Category: Overcoming Objections
Category: B2B Sales
Category: Conflict Management
Category: Price Negotiation
Category: Closing (Sales)
Category: ChatGPT
Category: Collaboration
Category: Sales
Category: Contract Negotiation
Pricing Strategies

Pricing Strategies

Course 7 2 hours

What you'll learn

Skills you'll gain

Category: Coaching
Category: Case Studies
Category: E-Commerce
Category: Service Design
Category: Upselling
Category: Customer Retention
Category: Price Negotiation
Category: Product Strategy
Category: Sales Strategy
Category: Customer Relationship Building

What you'll learn

Skills you'll gain

Category: Advertising
Category: Selling Techniques
Category: Google Ads
Category: Marketing
Category: Pay Per Click Advertising
Category: Amazon S3
Category: WordPress

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
113 Courses 13,403 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions