Transform your digital marketing capabilities with this comprehensive specialization that bridges traditional SEO with AI-powered search optimization. Through nine practical courses, you'll progress from foundational keyword research and content creation to advanced AI-driven content strategies and technical SEO audits. You'll gain hands-on experience with industry-standard tools like SEMrush, Ahrefs, and Screaming Frog while learning to optimize content for both traditional search engines and emerging AI platforms. By completion, you'll be equipped to drive measurable improvements in search visibility, create AI-optimized content that ranks and converts, and conduct professional-level technical audits that identify and resolve critical SEO issues.
Applied Learning Project
Throughout this specialization, you'll complete real-world projects including keyword gap analysis reports, content optimization audits, AI-driven FAQ creation, and technical SEO diagnostics using Screaming Frog. You'll create SEO-optimized long-form articles, develop keyword forecasting models, analyze competitor strategies, and build custom event tracking systems to monitor AI-generated traffic flow, preparing you to immediately apply these skills in professional marketing roles.
