From Likes to Leads: Interact with Customers Online
Completed by MONICA ISABEL CORREIA PEREIRA
November 28, 2023
20 hours (approximately)
MONICA ISABEL CORREIA PEREIRA's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Content
- Category: Content Creation
- Category: Content Scheduling
- Category: Brand Awareness
- Category: Digital Advertising
- Category: Social Media Campaigns
- Category: Social Media Management
- Category: Social Media Strategy
- Category: Customer Engagement
- Category: Brand Management
- Category: Digital Media Strategy
- Category: Driving engagement
