- Consumer Behaviour
- Marketing Psychology
- Customer Analysis
- Market Dynamics
- Analysis
- Customer Insights
- Market Research
- Global Marketing
- Revenue Management
- Behavioral Economics
- Competitive Analysis
- Value Propositions
Customer Value in Pricing Strategy
Completed by CHEUNG HOWE DARON ONG
May 5, 2022
14 hours (approximately)
CHEUNG HOWE DARON ONG's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
