From Likes to Leads: Interact with Customers Online
Completed by MD Al Mamun Islam
November 29, 2025
20 hours (approximately)
MD Al Mamun Islam's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Marketing Analytics
- Category: Brand Awareness
- Category: Social Media Campaigns
- Category: Paid media
- Category: Content Scheduling
- Category: Content Performance Analysis
- Category: Customer Engagement
- Category: Drive Engagement
- Category: Social Media Management
- Category: Branding
- Category: Advertising
- Category: Digital Advertising
