Developing a Winning Marketing Strategy
Completed by Hong Zhu
July 18, 2024
16 hours (approximately)
Hong Zhu's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing
- Category: Marketing Effectiveness
- Category: Market Research
- Category: Value Propositions
- Category: Product Planning
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Target Market
- Category: Brand Management
- Category: Brand Awareness
- Category: Branding
- Category: Brand Strategy
