Brand and Product Management
Completed by Timothy Tay Kee Hock
October 4, 2021
10 hours (approximately)
Timothy Tay Kee Hock's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Competitive Analysis
- Category: Product Strategy
- Category: Estimation
- Category: Product Planning
- Category: Journey Mapping
- Category: Demand Planning
- Category: Brand Strategy
- Category: Product Management
- Category: Product Lifecycle Management
- Category: Internal Communications
- Category: Portfolio Management
- Category: Brand Management
