Introduction to Digital Advertising
Completed by KEMAL İNCE
October 7, 2020
7 hours (approximately)
KEMAL İNCE's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Data-Driven Marketing
- Category: Performance marketing
- Category: Customer Data Management
- Category: Data Ethics
- Category: Digital Marketing
- Category: Paid media
- Category: Augmented Reality
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Marketing
