Attract and Engage Customers with Digital Marketing
Completed by Andrés Castro
June 24, 2022
14 hours (approximately)
Andrés Castro's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Advertising
- Category: Persona Development
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Keyword Research
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Google Ads
- Category: Customer Analysis
- Category: Target Audience
- Category: Search Engine Optimization
