The Business of Product Management II
Completed by Glauce Lourenço Ferreira
October 3, 2021
13 hours (approximately)
Glauce Lourenço Ferreira's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Brand Loyalty
- Category: Commercialization
- Category: Customer Analysis
- Category: Product Management
- Category: Customer experience improvement
- Category: Customer Retention
- Category: Financial Statement Analysis
- Category: Product Planning
- Category: Revenue Management
- Category: Financial Statements
- Category: Agile Product Development
- Category: Financial Acumen
