Measure and Optimize Social Media Marketing Campaigns
Completed by Luis Carlos Clara Fernandes
April 16, 2021
12 hours (approximately)
Luis Carlos Clara Fernandes's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Performance Reporting
- Category: Social Media Campaigns
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Return On Investment
- Category: A/B Testing
- Category: Digital Marketing
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
