Foundations of Digital Marketing and E-commerce
Completed by Ngan Thi Hong Tran
March 21, 2024
12 hours (approximately)
Ngan Thi Hong Tran's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: E-Commerce
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Metric
- Category: Email Marketing
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Brand Awareness
- Category: Data Storytelling
- Category: Digital Media Strategy
