Foundations of Digital Marketing and E-commerce
Completed by Ngan Thi Hong Tran
March 21, 2024
12 hours (approximately)
Ngan Thi Hong Tran's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: E-Commerce
- Category: Marketing Strategies
- Category: Email Marketing
- Category: Web Analytics and SEO
- Category: Performance marketing
- Category: Digital Marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Data Storytelling
- Category: Branding
- Category: Customer Engagement
- Category: Performance Measurement
